Ivijan-Stefan Stipić

Professional Team Leader, Web Developer & Graphic Designer

News & Story Ideas

Benefits of promotion on the Internet

The Internet has become a part of life for most of the public when it comes to shopping or searching for information on products or services. The security stigma that prevented consumers shopping online is long gone, most people actually prefer to shop online nowadays. Today, the Internet has become the most powerful selling and marketing tool available. Internet marketing offers cost effective ways for small businesses to enhance their product or service distribution and even create their brand - something that would cost millions through conventional means! With online marketing their are no printing costs, media buying or centre/sales agent fees. In comparison with conventional forms of marketing the internet is cheap. Additionally unlike brochures or TV/radio ads they essentially last forever, once your marketing efforts are online they stay online! Whereas with brochures or TV advertisements or infomercials they have a limited run and if you want continued exposure you have to pay for it all over again! Most website content is timeless and will produce returns indefinitely. Website promotion provides enduring content. Whereas an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or so or as soon as the next issue is published, Website promotion is genrally timeless. of course sometimes the dates of secial offers and prices may have to be changed occasionally, but the vast majority of your website marketing content will remain online for many years.

Why should you market your business online?

If you have not experienced the benefits of online marketing first hand, chances are that you may be asking yourself the all important question , why should you market your business online when there are scores of other options available? There are several benefits to online advertising that can be offered as an answer to this question; however, the distinctive advantages of using the Internet to market your business are the cost and reach factors.Today the development of the Internet as a medium is truly extraordinary. Since its introduction until today has more than 1.5 billion people worldwide are registered as users. This figure does not stop, but will continue to grow. The rate of users exceeds the speed of radio users since it was first discovered, and even exceed the speed of TV users.Even since the discovery of the Internet, many newspaper publishers in America has gone out of business because no one put an ad. Why people do not want to advertise there anymore? Because people are more inclined to put an ad in a more interactive media such as TV, Mobile Phone to the Internet.Inevitably, sooner or later, conventional media such as newspapers, magazines, TV, billboard, brochures and so on would be abandoned.

Why?
Because in addition to expensive, it also tends to be high time expired. If you put an ad in national newspapers for a full page. Though only published one day only, the next day was a pack of peanuts. With the same budget, for promotion on the Internet, you can look at many leading sites, and could be several months, even up to a year, your ad is still displayed there. Is not seen more opportunities for more?What people are searching on the Internet?
Of information. Yes, they look for information. Yes, they themselves are seeking information for a particular product or service category. Once they find your promotion. Are not they themselves who are happy to call you?We are a service company that specializes in online promotion that will help you deal with your Online Promotion. Starting from the manufacture site to promote it. Do you not want to have a website, but want to keep promoting? We are ready to serve your wishes. Want to promote on Google or Facebook? We are set for you. You can just provide its budget. We’ll make your product known.

Time Saving
Another important advantage of doing business online is that it saves time in so many ways (although initially if small businesses are not comfortable with web technologies it may require some additional time to be invested in the internet side of the business). Having a good web presence will actually eliminate a lot of time informing customers about your products and services, how to use them, uses and benefits etc. A well used and customer friendly method is to publish a "frequently asked questions" section so customers can immediately find the information themselves and in many cases can then go online and make a purchase without the involvement of staff at all. This obviously saves time and money.

Disadvantages of doing business online
The only real disadvantage of promoting your business online seems to be that some time and effort will require to be invested in learning about internet marketing technologies and techniques. However this is a lot easier than it used to be. You no longer have to be a computer geek crunching hundreds of lines of raw code and have a computer science degree. Nowadays there are a number of software options available that will allow evn the biggest technophobe to create and upload a website. If you can write a letter on a PC using an application like Microsoft Word or similar then you can create a website no problem. Also marketing techniques for websites are freely available online for your information, so it all comes down to time and effort - but lets face it, it always has.

What is a website?

A Web site is a related collection of World Wide Web (WWW) files that includes a beginning file called a home page. A company or an individual tells you how to get to their Web site by giving you the address of their home page. From the home page, you can get to all the other pages on their site. For example, the Web site for IBM has the home page address of http://www.ibm.com. (The home page address actually includes a specific file name like index.html but, as in IBM's case, when a standard default name is set up, users don't have to enter the file name.) IBM's home page address leads to thousands of pages. (But a Web site can also be just a few pages or only one.)

Since site implies a geographic place, a Web site can be confused with a Web server. A server is a computer that holds the files for one or more sites. A very large Web site may be spread over a number of servers in different geographic locations. IBM is a good example; its Web site consists of thousands of files spread out over many servers in world-wide locations. But a more typical example is probably the site you are looking at, whatis.com. We reside on a commercial space provider's server with a number of other sites that have nothing to do with Internet glossaries.

A synonym and less frequently used term for Web site is "Web presence." That term seems to better express the idea that a site is not tied to specific geographic location, but is "somewhere in cyberspace." However, "Web site" seems to be used much more frequently.You can have multiple Web sites that cross-link to files on each others' sites or even share the same files.

Why Do People Visit Websites?

Generally, people look at websites for two primary reasons:

1) To find information they need. This could be anything from a student looking for pictures of frogs for a school project, to finding the latest stock quotes, to getting the address of the nearest Thai restaurant.

2) To complete a task. Visitors may want to buy the latest best-seller, download a software program, or participate in an online discussion about a favorite hobby.

The main thing to remember in creating a website is that you're not creating the website for you; you already know about the information or service you have to offer. You're creating the site for your visitors, so it should contain the content they want, and be organized in a way that makes sense, even to an outsider.

Remember this: A website is a means of communication, and it is only successful when its message is received by the intended user.

If you decide to create your own web site and you're not sure what you want with that, contact the right people who can help and answer on your questions and provide maximum support and service.

How to promote your blog

When you make a website, the main focus of a website is its traffic. All webmasters want traffic to their sites. This guide should aid you in advertising your site and driving that all important traffic to your website.

Before jumping into the methods of promoting your website, reevaluate yourself with the questions below.

1) Does my website have quality contents or services that might be useful to people?
2) Does my website look professional and tidy?
3) Does my website have membership features where users can sign-up to create an account, log-in anytime later, and have access to exclusive website features?
4) Does my website have features where I can hook my visiting users to create communities and allow them to post their thoughts about or related to my website's theme?

If your answers to all or most questions above are mainly "Yes," then promoting your website will not be as harder as you think (though it would still require great efforts). You will be confident enough to promote your website because it has useful things to offer to the Web people.

Unless your page is among the top of search engine results, no one will know your page exists. The Internet consists of BILLIONS of web pages and millions more appear every day. This page will help improve your search engine rankings and page quality using the secrets and tips we learned over the past twenty-years. Computer Hope currently averages over 340,000 unique page views a day and over nine million unique a month (around 50 million hits).

Of the many ways to promote your website, one of the most important is being listed in a search engine’s free listings. In professional terms this is called SEO. Our team works closely with you to ensure that your website performs well in organic search results, by taking these steps:

Data Collection – During the first stage, we collect information about your website and those of your competitors (not necessarily direct competitors). We also interview you and your webmaster, study your website statistics and establish where your website stands within your direct Internet environment. These inputs give us the insights to decide what action needs to be taken.

Keyword Research – The second stage is an intensive research process that delivers a list of keywords (which can comprise a 3-4 word set), out of which we make the most appropriate choice for your business. These keywords then serve as the cornerstone for our SEO activities. Usually, up to three keywords can be used to promote a single web page. Should you wish to appear at the top of the search engine results for 50 different keywords, bear in mind that you’ll need to promote between 20-45 different web pages.

Optimization – The optimization stage is when all the knowledge comes together, to prepare each of your web pages for maximum search engine responsiveness. We’ll check various parameters of your website: the structure, the content, how well the whole website meets search engine guidelines and more. At the end of the process, each of your web pages will be well matched for the search robots of the major engines.

Submission – We ensure that the search engines are updates about the latest information within your website. We also submit your website to important web indexes and directories. It is quite astounding how effective a proper, well-prepared submission can be!

Linking and Google – Google is a main target for everyone on the Web. One of the most important parameters for reaching a high ranking here is the quality of the inbound links from other sites to your own website and to your defined business environment. We’ll set up a mechanism that prompts other sites to link to yours. This mechanism is not our own invention; however we like to think that we have greater skills than others in applying it. In addition, we apply our system for tracking quality links that keeps proving itself, day by day. Remember, it’s not just the quantity of links that counts but their quality too. Note that we totally avoid using link farms or sites that deal with free link exchange.

If this seems quite difficult for you and you do not have time for this, then the only solution remaining people who can do this job for you ..

Landing Page – Benefits of Using


A landing page (also referred to as a squeeze page) is any website page where you direct traffic to prompt a specific action on the part of the visitor. This is where your visitors “land” by following an ad, a call to action in your website, or a link in social media.


What is a Landing Page?

When discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.

Types of Landing Page

1) Click Through Landing Pages

Click through landing pages (as the name implies) have the goal of persuading the visitor to click through to another page. Typically used in ecommerce funnels, they can be used to describe a product or offer in sufficient detail so as to “warm up” a visitor to the point where they are closer to making a purchasing decision.
All too often, inbound advertising traffic is directed at shopping cart or registration pages. This leads to poor conversions as the ad doesn’t provide sufficient information for someone to make an informed decision.
This is where the click through page comes in. As a result, the destination page from a click through page is typically the shopping cart or registration page – now with a much higher chance of conversion having passed through the details of the landing page.

2) Lead Generation Landing Pages

Lead gen pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data.
There are many uses for lead gen landing pages, some example uses and the items given to the user are listed below:

Ebook or whitepaper
Webinar registration
Consultation for professional services
Discount coupon/voucher
Contest entry
Free trial
A physical gift (via direct mail)
Notification of a future product launch

The length of your form and the level of personal data requested can have a direct impact on conversion. Try to ask for the absolute minimum amount of information that will enable you to market to your prospects effectively. For instance, don’t ask for a phone or fax number if you only need to contact them via email.
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